Management principles used in business of the project as follows: 1. New government management Dr. Chayanat Sangmanee Executive Director senior project Public sector complex

Management principles used in business of the project as follows: 1. New government management Looking at the development of new government management, you will see that developed from public management In particular, the management of the public sector in a release management approach and a market-oriented management approach. Both these approaches of public management have their roots in the theory of public choice and new institutional economics or organizational economics. It has a distinctive feature. Trying to solve traditional bureaucratic problems In particular, improvements in efficiency and public service which is the heart of the new approach of government management reform of the bureaucratic system itself. Therefore, in the current situation in the midst of globalization Trends of liberalization in various fields, borderless economy. The competition on the world stage has become more intense. The economy and society have entered the age of learning. The social trend has entered the democratic era, a new type of management that adheres to the principles of good governance. This situation has resulted in rapid changes in both domestic and international environments. It is therefore imperative for both public and private organizations to increase their capacity and flexibility to adapt to meet changing system requirements. 2. Organization theory knowledge about the organization 1. The definition of an organization means an agency, may be a public sector, private sector, international organization group of people gathered under structure with some goal that want to achieve the objectives. 2. Organization elements 2.1.Aim of the project or the objectives that have established the organization and the direction of work as well as the direction of the use of resources for maximum benefit within an organization, an organization may have more than one objective, there are 3 main items: - for profit - for customer service - to help society 2.2.The structure of the organization is the importance of the people who work together in the organization, who is important, who is the leader who is a subordinate who issued the order? who is the receiver. 2.3.Command the structure of the organization is the one that shows the entire work system of the organization. Where to start forward to whom and where it ends. The organizational structure may be ranked according to the importance of people or the importance of work. 2.4.Personnel individuals and organizations must go together have to depend on each other. 2.5.Environment External environment - General environment is the driving force outside the organization.But it affects the administration of any organization or agency, such as political influence. Law and economic, technological, social and cultural changes. - The environment that directly affects the operations of the organization, such as customers or service recipients, raw materials, labor market. Internal environment Refers to resources such as people, money, materials, management techniques, executives, and shareholders. 3. There are 5 characteristics of the organization: 3.1.Organization is the nature of a group of people. Working together with the belief that a single person cannot able to do things to meet their own needs. Therefore, when there is a group of people in an organization, conflicts arise. Both in the form of personal conflict and technical conflict to make the organization develop. It could be a government agency or a private one. 3.2.The organization is a structure of relationships, that is, people who come together must have determining the relationship of people and tasks within the organization that How are they related? 3.3.Organization is part of administration ,management. Organization is one of the stages of administration and management is also a part of the organization which may use the P O S D C O R B MODEL principle. P Planning O Organizing S Staffing D Directing CO Co-ordinating R Reporting B Budgeting 3.4.Organization as a process. When organizing an organization, management techniques must be applied (administration is part of management) by stipulating a 5-step process: 1. Targeting it's clear which side to focus on. 2. The division of labor into different departments is clear, such as production department, accounting department, marketing department, procurement department. 3. Staffing to match the knowledge and abilities of the person. 4. Relationship building define the relationship of authority and responsibility of each position. 3.5.Organization is a system which comprises of various factors, namely. o An open system is to pay attention to the environment outside the organization. o A closed system is to focus only on the environment within the organization. 4. Type of organization 4.1.Classified by organization within the organization 4.1.1. A formal organization (figuratively) is established under support of a law with a clear structure. There is a clear chain of command (within a formal organization there will always be an informal organization). 4.1.2. An informal (non-formal) organization is an organization that is formed from the relationships of groups of people within the organization. There is no law or regulation to support such as clubs, clubs, various groups may be divided into 2 groups: public organizations and private organizations or private businesses. 4.2.Divided by birth 4.2.1.The primary organization is naturally occurring, such as family, village, sub-district, religion. 4.2.2.Secondary organizations are man-made. 5. Organization Objectives 5.1.economic or profit 5.2.on the service side 5.3.social aspects such as scholarships, lunch scholarships 6. The importance of the organization 6.1.mobilization is a source of administrative resources 6.2.build strength or authority in carrying out activities It is to create power to compete or negotiate with other agencies. 6.3.It is an efficient production unit. It is a modern production center that always applies modern innovations. 6.4.It is a source of work skills. 7. Difference Between Organization Theory and Organizational Behavior. Difference between theory and behavior 1) Organization theory is the study of organizations at the macro level. The analytical unit is: 1. Sub-divisions in the organization 2. Whole organization 2) Organizational behavior is the study of microorganisms. The analytical unit is: 1. Person (Individual) 2. Group in the organization 8. Perspectives on Organizational Studies 8.1.Perspective on reasonableness according to the situation It is a study that focuses on what to do to make the organization have effective management and maintain the status of the organization. 8.2.Marxism's point of view. It is a struggle for gain and power. 8.3.Cost economic outlook of business. It is an economic perspective which developed from the concept of economics. Organization theory 1. Traditional theory is the basic age, the focus is: 1. Give importance to and study only formal organizations. 2. Aims to find ways to manage the organization how to do the organization will be effective. (Efficient use of resources ) and the most effective ( get results according to the goals set ) 3. View employees as machines and believe that the only factor that motivates people is wealth or money. Use management principles apply the sufficiency economy philosophy to business organization management. Moderation 1. There is a gradual growth and expansion of production capacity. By carefully considering various factors (since 1997 - present) 2. Operate a specific business that specializes in construction management real estate sales services for the elderly, professionals, etc., by operating the business according to their ability. Use equity capital only. 3. There is a careful investment plan that does not create a risk of debt, such as buying tools/machines used in production with retained earnings, etc. 4. Use modern technology but inexpensive mainly produced by Thai people. 5. There is a factory-building size suitable for management capabilities. 6. Manpower planning suitable for working conditions, such as accepting employees as needed align people to the job. There is a transfer of employees to give employees the opportunity to develop themselves. Rationality 1. There is a system to work efficiently to meet international quality standards. In order to be accepted by both domestic and international consumers such as ISO 9001 2. Use local raw materials to distribute income to Thai farmers and to maintain the quality of Thai food Both production - service except in the case of a shortage of raw materials in the country.Therefore, raw materials from foreign countries will be used to replace from time to time. 3. Buying raw materials for specific daily production to get fresh, quality products. 4. Using Thai wisdom as the basis for doing business Make it easy to develop and expand your business. 5. Emphasize on technology to produce quality products according to international standards mainly using domestic technology. 6. There is preparation to increase competitiveness such as research and development of new products all the time. or continuously develop the potential of employees as well as encouraging employees to participate in machine development to reduce production costs. And there is also a quality check at every step by an internal quality inspection laboratory and submit to outside QC. 7. All kinds of resource savings are available to save costs and to achieve business sustainability. 8. There is a plan to check and repair the tools machine for a specified period of time to protect the machine from damage will prolong the service life of the machine. Have good immunity 1. There is caution in selling products, is customers have to pay for the product before delivery. 2. Reduce production risks, for example using 100 percent local/domestic raw materials by distributing purchases to different parts of the country. 3. The production process has a low loss rate of 0.05 percent, effectively controlling production costs. 4. Use fresh ingredients that have been selected for quality and control of every step of the production process causing no problems with products that are not of standard quality. Because the company is very strict on the safety of consumers making the company's products popular all the time. 5. Use technology/machinery produced in Thailand, such as automatic frying machines tamarind pulp separator, etc and will only purchase foreign machinery/technology that Thailand cannot produce itself. This saves a lot of investment in machinery. 6. There are distribution channels both within and outside the country (70:30), making marketing risk diversification and using a gradual market expansion policy. By carefully considering various factors and most importantly, producing by ourselves, selling by ourselves, enabling quality control and effectively reduce operating costs. 7. There is a network of commercial alliances to strengthen. 8. Hiring 100% Thai workers, focusing on nearby communities cause no labor shortage and take good care of employees. Make employees satisfied and happy to work with for a long time. 9. There is a system for evaluating and monitoring performance at all times, such as sales reports, performance quality monitoring system performance appraisal.This makes it possible to know the problem and solve the problem quickly. 10. Poor quality raw materials are sold. Knowledge 1. Encourage employees to continuously develop their potential, such as organizing training sessions to enhance their knowledge and abilities. Or having a brainstorming meeting of employees to develop work systems, etc. 2. Encourage employees to receive various information by posting news announcements for employees to know. 3. Employees are trained to use technology correctly according to technical principles such as grinding, frying, baking and packing to ensure consistent output making it possible to bring knowledge to use in actual practice. 4. Give importance to management The production and production processes are planned to be suitable for each day. By not producing too much stock in the warehouse. Because it will cause the product to remain in stock, reducing costs. 5. Use a quality inspection system based on academic principles at every step. 6. Folk wisdom has been applied to Moral 1. Use raw materials that have passed quality control from upstream to downstream. There are physical, chemical, microbiological and sanitary controls in production such as preventing contamination. 2. Focus on customers adhere to the principle of honesty, fairness, emphasizing the quality of products to create sustainability for the business. 3. Calculate the cost of production in proportion to the appropriate profit. to make the product affordable. 4. Provide close supervision of employees, for example, having a house to be a residence within the factory. Take care of welfare in various areas, such as giving employees free food. Provide scholarships to employees' children and grandchildren. Help with medical expenses that exceed social security. Organize training seminars to develop work potential. There are various recreational activities to build unity among the group, etc. 5. Be honest and comply with the law, such as paying corporate income tax. There is a social security fund, etc. 6. Encourage employees to work with honesty. Morality helps each other. Responsible for assigned duties. And behave in accordance with the principles of sufficiency economy, not greedy, not oppressing others, such as announcing honoring those who are honest to keep their colleagues' wallets or give rewards to people who do good deeds or are honest with the company, etc. 7. Cooperate with the government in various areas such as facilitating places and food. To government agencies at no cost to cooperate with the police on drugs. Participating in trade shows and selling cheap products to the public in the neighborhood and nearby areas. 8. Giving scholarships to students who study well but lack funds Including allowing students to study and visit the work of the company as well as promoting. Buddhist activities such as Kathin ceremony, Pha Pha Pa Unity ceremony or promoting sports to create unity and reduce substance abuse problems.

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