senior complex Centre Dr. Chayanat Sangmanee Executive Director

Consumer behavior and analysis, pros and cons Senior Complex Project, Nakhon Chai Si, Nakhon Pathom Province. Consumer behavior and analysis, pros and cons Senior Complex Project, Nakhon Chai Si, Nakhon Pathom Province. Dr. Chayanat Sangmanee, executive director of ATL Group Co., Ltd. jointly created condominium and senior complex projects, has shown a broad meaning of consumer behavior, which is various processes of the person who treats the external environment gives the meaning of home buyers with elderly care services. It is the person who actually makes a purchase in the buying process. Therefore, the buyer is the person who plays the role of the purchaser. Usually the buyer is the customer of the business. Thailand is featured because it is the most live able spot in the world. Both society and culture that give importance to the elderly, culture, food, simple living. It is interesting for foreigners, AEC and around the world as an alternative for other peoples. Both Europe and Russia and the Middle East, China, Japan, etc. This is very interesting in real estate investment. Chalongsri Phimonsompong has given the meaning that The study of consumer behavior means the study of needs. The necessity of the target market for marketing strategy to meet the needs of that consumer and to provide consumers with maximum satisfaction. Therefore, studying buyers and buying behavior is therefore a study of business customers that can be both consumers and industrial users depending on the type of business market. For example, consumers of single houses, semi-detached houses and townhouses, condominiums, and villas of various sizes. The customer or buyer is the consumer, if it is an industrial product market or government market or non-profit organizations, customers or buyers are industrial users, etc. Therefore, the study of buyer behavior is a study of behavior customer purchases vacation home and nursing home projects of businesses, whether consumers or an investor hoping to profit from buying a townhouse villas in the project. Consumer behavior that is related to specific human behavior or expression in certain matters is specific to all marketing services are inevitably regarded as just a part of human behavior. Consumer behavior has a specific meaning for the process of individuals making decisions to buy a house - townhouse beautiful detached house. There are many interesting types to choose from vacation homes and to serve as a nursing home or what services do you provide or if you want to buy, where, when, how, and from whom to buy? Such a decision will consist of all the subconscious mind, both physical and mental, that is necessary to make the decision. The essence is largely a story of individual perceptions that exist and actions or actions between themselves and their surroundings as well as with all business organizations. Project Dr. Chayanut Sangmanee, Executive Director of ATL Group Co., Ltd., together to create a condominium and senior complex project, jointly create a condominium and senior complex project for members of the savings cooperative. And the general public pays attention to behavior in purchasing elderly care services. Choose houses and townhouses that has been thoroughly studied and analyzed because it is a sensitive matter in the land allocation business and living in vacation homes and nursing homes in each location location that customers have needs that choose to consume happiness worth the investment welcoming ASEAN AEC tourism. Like today, I sat and talked with you. Capt. Dr. Nitiphum Nawarat, former name made me understand that Thailand is the most live able place in the world. Both society and culture, food, simple living It is attractive to foreigners as an alternative to other nationalities. Both Europe and Russia and the Middle East. This is very interesting in real estate investment such as condominium projects and senior complexes for members of various savings cooperatives in the province and interested people. 1. A person's reaction, including activities such as traveling to and from stores, paying in stores, buying, carrying goods, utilizing and valuing the goods and services available in the market. 2. Persons are directly involved in the obtaining and using of economic goods and services, meaning the ultimate consumer. We aim at individuals who purchase goods and services for their own consumption or for the consumption of units that have similar characteristics like family. We consider the consumer unit to include housewives as the family's purchasing agent and some individuals who also buy gifts for others. However, we do not consider individual purchases for businesses or institutions. 3. Including processes of decisions that come first and determines these reactions, including recognizing the importance of consumer buying activities directly affecting marketing reactions, such as salesperson interactions with advertising media and opening up options and reactions about making purchasing decisions after identifying and considering options very well in summary, here is consumer behavior involves the study of what, where, how often, and under what circumstances a consumer consumes a product and services have been consumed good elderly care service town house beautiful detached house. There are many interesting types to choose from vacation homes. 4. Service decision to take care of the patient or father and mother or various kindergarteners must be sensitive in making decisions. Consumers have to decide together with many people. Hence, group behavior must be used in decision-making. We have land strategy in providing experienced services. In the service of joining 20 years in the profession. and the elderly in the name of Ban Thong Thip and co-manage this project as well. In addition, the reputation of Ban Thong Thip has a good reputation, so there are up to 300 customers who have entrusted their lives to Baan Thong Thip to take care of the two ages or their kindergarteners and keep telling and recommending customers all the time. Analysis of consumer behavior is a study. How an individual makes decisions about the use of resources (money, time, personnel, etc.) regarding the consumption of goods. Which the marketer must study the product that he will offer for sale, who is the customer, what the consumer buys, why they buy, how to buy, when to buy, where to buy and how often to buy and to study who influences the purchase. Brand awareness and image and people tend to act according to their image. If there is some belief that it is wrong and hinders the purchase. Producers will have to campaign to correct or correct these beliefs, taking into account the attitudes that are feelings, emotions, and the evolution of human perception over a long time ago. In addition, the expression tends to be a habit. The thinking process of analyzing consumer behavior with research on buying and consumption behavior of the elderly and the general public. For example, the consumption of noodles by adolescents in order to know the characteristics, needs, behaviors of adolescents in order to be used as a guideline for the highest goal of meeting consumer satisfaction. By using the consumer behavior model or SR theory, which is a theory that studies the motivations that cause buying decisions starting from the stimulus that causes demand. The impulse comes through in the buyer's sense of consciousness like a black box in business cannot be predicted. This feeling of thinking will be influenced in different ways. It has three components: stimulus, buyers' black box, and buyers ' response. It can be explained enough to understand as follows: 1. stimulus is both spontaneous in the body and external stimuli, which will cause consumers to demand the product. Stimulus is considered an inducement to make a purchase which consists of 2 parts: 1.1 Marketing stimulus: Experienced older adults needs to be stimuli that marketers can control to provide. It is a stimulus related to the marketing mix, which consists of 1. Product stimulus 2. Price stimulus 3. Sales channel stimulus (place stimulus) 4. Promotion stimulus 1.2 Other stimulus is the stimulus for the elderly and Consumers outside the organization that cannot be controlled are: 5. Economic stimulus 6. Technological stimuli (technological stimulus) 7. Law and political stimulus 8. Cultural stimulus 2. Buyers ' black box: Elderly people who have experience in life have buyers' feelings like a black box which the manufacturer or seller cannot know therefore, we must try to find the feelings and thoughts of the buyers which is influenced by the characteristics of the buyer and the buyer's decision-making process is influenced by the following factors: 2.1 Cultural factors of the elderly (cultural factor) 2.2 Social factors of the elderly (social factor) 2.3 Psychological factors of the elderly (psychological factor) The aforementioned factors will cause the elderly to cause the decision-making process of consumers. 3. Buyers ' response Consumers will make decisions on the following issues: 3.1 Product choice 3.2 Brand choice And there is another factor. The choice of the seller (dealer choice), the choice of purchase time (timing purchase choice), and the choice of purchase quantity (amount purchase choice) are the factors influencing the decision of consumers that Dr. Seree Wongmonta mentioned factors that affect decision-making are: (1)The physiological characteristics of the elderly are the primary factors in determining the purchasing behavior and consumer behavior plays the greatest role in human decision-making is inevitable. Because it is the needs of the body, which are mostly four factors. This includes food, clothing, housing and medicine. (2)The psychological state of the elderly is a need that arises from the mental state is an internal factor that has influence on human decision making which is related to human behavior, which may have the same needs in the same subject. But the state of mind is not the same. (3)Family of the elderly. It is an elementary social group that a person belongs to. The family is a place for training and building experiences of individuals, transmitting habits and values. The family is considered a unit that plays a role in preparing consumers for society. (4)The society of the elderly. It is all around us that will have the effect that we have to conform to the social norms of consumers being upper class, middle class or lower class. Each class will have different behaviors. (5)The culture of the elderly no matter what class we are in any society, culture is dominant. Culture is a way of life that is accepted by people in society. Behave in accordance with each other for the prosperity of society which is a good thing that people in society accept to act together in order for that society to proceed well is man-made. So it can be said that Culture is not permanent. Culture is a living thing can change. But it may take a long time because it is widely accepted by society and something that has been accepted for a long time, happy, worth the investment welcoming ASEAN AEC tourism. (6)Thailand is the most live able place in the world. Both society and culture, food, simple living It is attractive to foreigners as an alternative to other nationalities. Both Europe and Russia and the Middle East is very interesting to invest in real estate in Nakhon Pathom, Chiang Mai and Phetchabun provinces that have tourist attractions and good weather, good food and service decisions. To take care of the patient or father and mother or various caregiver must be sensitive in making decisions. Consumers have to decide together with many people. Therefore, collective behavior must be used to make a decision. Have a good service strategy and experience. In the service of joining 20 years in the profession and the elderly in the name of Ban Thong Thip and co-manage this project as well. In addition, the reputation of Ban Thong Thip has a good reputation, so there are up to 300 customers who have entrusted their lives to Baan Thong Thip to take care of the elderly or their caregivers and keep telling and recommending customers all the time. Analysis of consumer behavior is a research about the buying and using behavior of consumers to know the nature of the needs and buying behaviors and consumption of consumers. Finding answers helps sellers to develop marketing strategies that best satisfy consumer preferences. The questions used to find consumer behavior were 6W and 1H to find the answer 7O which consisted of Occupants,Objects, Objectives, Organization, Occasions, Outlets & Operation. 6Ws and 1H questions Questions to know 7 Os Related Marketing Strategies 1. Who is in the target market? (Who) Characteristics of target groups (Occupants) 1. demography 2. geography 3. psychology 4. behavioral science Marketing strategies (4Ps) include products. Distribution price and marketing promotion. 2. What do consumers buy? (What) what consumers want to buy (Objects) Consumers want properties or the composition of the product, the difference over competitors product strategy it consists of main products, appearance, packaging, brand, style, service quality, cultural characteristics. Combined products. Expected products product potential. 3. Why consumers So buy (Why) Purchase Objectives The most commonly used strategy is - product strategy 6Ws and 1H questions Questions to know 7 Os Related Marketing Strategies Consumers buy products to meet physical and psychological needs, which must study factors influencing purchase, namely internal factors, external factors, and individual factors. - marketing promotion strategy - price strategy - Distribution Channel Strategy 4. Who is involved in purchasing decisions? (Who) The roles of various groups (Organization) have influence on purchasing decisions, including initiators, influencers, decision makers, buyers, users. advertising strategy and marketing promotion strategies using influence groups. 5. Consumers who when Opportunities to buy (Occasions) such as any month of the year or season of the year.Any day of the month or special occasions or important festivals. The strategy used is marketing promotion strategy corresponding to buying opportunities. 6. Where do consumers buy? (Where) Where to buy, which store (outlet) The strategy used is to arrange a place or window display to penetrate the heart and catch the eye. 7. How do consumers buy? (How) Steps in making purchase decisions (Operations) consist of problem recognition. searching for information alternative evaluation purchase decision feeling after purchase. The most used strategy is marketing strategy contains advertising Selling by salesperson, news release, public relations direct marketing. From the concepts and theories related to consumer behavior and modern marketing management that the authors have mentioned above, the elderly must be mainly concerned. It can be concluded that consumer behavior affects the strategy of the business market. It is imperative that marketers study the motives that drive purchase decisions. Finding consumer sentiments consumer characteristics. The response of consumers who are elderly people and people who love living planning and steps in making a purchase decision to understand consumer behavior. And can reduce the risks that will happen to the business. Therefore, consumer behavior is one of the important variables that we all need to study the purchasing behavior of consumers in different markets. In order to be able to formulate a market strategy that properly responds to consumer satisfaction, appropriate profits, and that your brand will be able to dominate. The market can last as long as it can be in the memory of consumers or buyers forever. The conclusion is build a reputation and build a brand first, then the money will follow. If understanding consumer behavior takes part in decision-making in marketing activities. All of the above. If you don't try you'll never know. And as you know, there has been a lot of trial and error and don't forget that the theory that has been claimed has already come from the operation because we know how to do it before. Therefore, it can be concluded as a theory. But if you know the theory but do not practice. It is emptiness or if you practice without theory, you might get lost and waste your time. Let's consider it. The author would like to thank the research piece and reference textbooks and did not refer to all and would like to focus on research called “Research”. Open the way to modern houses Dr.Chayanat Sangmanee,Executive Director of ATL Group Co.,Ltd. jointly develops condominium and senior complex projects or in official Thai called “Senior Complex House for the elderly ” according to the Land Allocation Act B.E. 2543 has given the meaning that A house is a building in which a person can separate his ownership into separate parts, each of which consists of individual ownership of property and joint ownership of the common property. Simply put, a house is like many houses in a residential development on the same area use common areas, which may be public parks, swimming pools, parking lots, but will have ownership in the allocated project. “Senior Complex home for the elderly ”Vacation home” of their separate homes, each room consists of different rooms. Varies according to the size of the usable area. But most of them will have complete functions like general detached houses, so homeowners can decorate, improve, and modify their own homes as they like. However, it must be subject to the rules and regulations set by the housing estate juristic person (the caretaker who manages the central area) and not cause trouble to the neighbors next door including common property. No Secret Tips "Know before you buy" Dr. Chayanat Sangmanee,Executive Director of ATL Group Co., Ltd. jointly develops condominium and senior complex projects. The suburbs are cheap because it helps with the comfort of living for more people.When you decide to buy teak house project and into dwelling what you should be thinking and realize there are several and should not be ignored. This is for your own benefit. Location, Convenience Dr. Chayanat Sangmanee, Executive Director of ATL Group Co., Ltd. jointly created condominium and senior complex projects near government centers where most people work as members of cooperatives and industrial estates will be developed into a new city. And it is possible that there will be a new city in the area nearby as well. When Nakhon Chai Si, Nakhon Pathom Province will still be lined up to be an agricultural-industrial city, but will frame the area for preserving the old city to maintain its original condition as much as possible along with coordinating the transportation network project to develop a modern railway system to contribute to the economic system. When government policies support Nakhon Pathom Province is a city center food industry, tourism and trade connect with neighboring countries in every way. In the next 5-10 years, it is necessary to expand new city to support growth and congestion, efficiency, support for tourism and the industry that organizes the price-budget that cost control projects are as important as any other process. Dr. Chayanat Sangmanee said that using lower prices as a marketing strategy is considered an advantage over competitors in doing business today. Dr. Chayanat Sangmanee, Executive Director of ATL Group Co., Ltd. jointly created condominium and senior complex projects as a good role model and there is a house a beautiful suite. There are many options to choose from that are interesting as vacation homes and suitable for life planning after working age, suitable for decision making in providing services at this time. The important point is that Thailand is the most suitable country for foreigners to live after retirement. compared to countries around the world considering economic conditions and lifestyle. The survey found 3 reasons why Thailand is the most suitable place to live for foreigners after retirement. The following is the decision to use the service. To take care of the patient or father and mother or various kindergarteners must be sensitive in making decisions. Consumers have to decide together with many people. Therefore, collective behavior must be used to decide In providing services for 20 years in the profession of taking care of the elderly in the name of Baan Thong Thip and co-managing this as well, together with the reputation of Baan Thong Thip, has a good reputation, so there are up to 300 customers who leave their lives with Ban Thong Thip to take care of their two-aged or kindergartner and always tell and advise customers. Decided to use this strategy, decided to make a senior complex project, a nursing home in line with the country's development and marketing in the current AEC era. “ Usually it depends on the price of the location, the land, the construction and the facilities.” As for the budget, it depends on the person buying the budget in mind.“Thinking in square meters would be great. Because this statement will say that should buy accommodation, Senior Complex Project of course, each person has a different budget, and the price is different. “At present, the city center and suburban area allocation projects province per square meter is quite high. But it will have an allocation project. At a slightly lower price, if there is still a good atmosphere nearby “If someone has a low budget you will have to continue to look at the usable area per square meter.” You don't have to look at many places, it's also good. Decide what the price and other things are the most satisfying transfer rights and the central maintenance cost think beyond ability how much per square meter Causing senior complex projects to not exceed the capacity per square meter make the project and choose a cost control project. Offering a low price that responds to consumers, only starting at 990,000 baht per unit, giving it an advantage over competitors that offer the same type of product for sale, there is a difference of 4,500,000 baht per unit. Factors required for this project: 1. Room position/direction of the senior complex project Dr. Chayanut Sangmanee said that each project is designed differently. Positions are even the most difficult to see. But should also look at the most details as well. And also think about yourself the most that when you move in, will you be happy?” Check around that the house that lives is there wind or light? Some people may not like the light entering the room in the afternoon because it will make the house very hot or in some corner rooms there will be no sunlight at all in the morning and afternoon. Manage the design that reduces this problem. It has a distinctive feature. When buying, the salesperson may tell you that this corner shows, can get wind, get air, or the ceiling or the ceiling is too low? Able to open the window for good ventilation. Regarding the appearance of the building, it was another reason for making the decision, “Choose the one that matches our hearts or choose a medium. It also depends on taste.” 2. Usable area in general housing development projects, every square meter of living space must be utilized as efficiently as possible because of limited space. But it's bigger than the general house that the Senior Complex project is working on, which has a lot of expertise. His project is well designed, livable, analyzing the proportion of usable space. Designer entrepreneurs with a lot of experience every time before designing. They had to think about the daily lives of people what are the needs. Look at all the appropriateness that “What and Where” should be placed Senior Complex Project. There is a fixed design of what should be placed where if not well arranged or there is no housing estate and condominium juristic person regulation that is established special for the happiness of members as well, otherwise it will become a ”slum resort” instead. The design of the balcony on the second floor,he story of both balconies, can be confirmed or not. But if there is, it makes living more complete. “It's good to have a balcony. Because that's the part that everyone wants to put in the air conditioner. If you are someone who likes to plant trees It's good to have a balcony because it's fresh and natural or a place to relax and others as we want or not. In addition, there should be many windows to allow natural wind. But if it's Saturday-Sunday then have to stay in the room. Thinking about how we would live without windows and air conditioning, it felt different. The best way is that the bedroom and relaxation room should have lots of windows can also take in the view as well as possible. It is very necessary, especially the kitchen area and relaxation area. Must be completely separated Also, the kitchen should have good ventilation ducts. There is no bad smell while cooking. “The bathroom also separates the wet area. Dry area for convenience and sanitation in use Dr. Samai Hemman, Director, gives advice on choosing a good place. 3. Entrepreneur reputation – construction of villas and nursing homes nowadays, the image of an entrepreneur considered to be of primary importance to consider to make a decision.This point is what everyone is afraid of sometimes it's reserved and half built. Happened to stop building in the middle because the budget was exhausted. Every project, starting from the 1st to the 10th project, sold out. Every project has more than 15 years of experience. The management team has more than 10 years of work. The total amount of each project is more than 1,500 million baht financial institution and the reputation of the customer response that always responds well.Must look back on finances And the reputation of the customer's response that always responds well bank credibility, financial system, construction budget. Some companies that launch new projects may not know or neglect some details when creating to cause problems later. But this type of past operators for a long time. Always know what's good and what's bad. Some of them are companies that are not fully integrated, selling only projects. But does not manage the juristic person which may cause problems in the management of common areas. The tastes are partly the same or select a target group. Including you may inquire from the company that takes care of how strong and durable the construction material is, what kind of material or how thick is the material used to divide the room. There was a finished sound that could not be done. “Because this is the quality of life of the residents”. 4. Common areas and utilities, projects, these matters are of great importance. For residents, but most of them do not study the details of common property, which has a great impact. Some projects belong to entrepreneurs. The buyer must bear the cost of that property. If it doesn't affect the lives and happiness of other co-owners should not be a problem. But most often have disagreements. Including public utilities It is important to daily life. Check the water system. How is the power system? In the case of a higher level Is the tap water flowing strong enough? The company's deputy director emphasizes that before customers move in, Dr. Chayanat Sangmanee, executive director, jointly organizes condominium and senior complex projects. Is the security strict? Including waste collection postal delivery are smoke detectors or sprinklers installed in the building? How standard is the fire escape staircase? In addition, ask if the parking space is sufficient for the number of people staying. Give it the utmost importance. Therefore, a main road, 16 meters wide, was built throughout the project, while the alley road was 9 meters wide, the widest. In the allocation project, registering the allocation of water treatment systems, choose to use a plus p20000 treatment tank with a capacity of 20000 liters, two points that do not have. Which project did it before? Because of the importance of nature, along with a park with many beautiful, shady trees. The point depends on what you like, but it's worth looking into it a bit more, is there a very wide road? Is there a parking lot for visitors? because sometimes it may annoy you having to compete for parking with outsiders. 5. Legal contracts selected for use with customers normally, general buyers tend to neglect the details of the contract because there is quite a lot of content and most of the law is “a good way to have a lawyer to recommend or not, read carefully” To know the rights and benefits that you receive or lose the benefits of the buyer. In the case of using the S.P.A. contract that protects consumers as the main, do not enter the contract yourself and Dr. Chayanat Sangmanee, joint executive director together to prepare condominium and senior projects complex to suit. 6. Regulations and condominium juristic persons Senior Complex Project, however, regulations or rules will vary depending on the allocation project and it is inevitable that every project is allocated. Must establish a juristic person to take care of the property and common expenses. In the allocation project describes how to calculate the cost of all common areas and must know how much common expenses per encourage the establishment of a juristic person at every project throughout. by collecting common expenses from the number of expenses which has been planned from the beginning about how much it will cost per month. Before dividing into square meters, you will know immediately how much and where must know the rules and regulations and the prohibition of juristic persons. Take it before you buy it too. Whether it fits with your lifestyle, daily life or not.Then you have to live here for a long time. Dr. Chayanat Sangmanee, executive director, jointly create condominium and senior complex projects, set the central regulations according to the Department of Allocation and will set various regulations, for example, do not open gas stoves, do not place air conditioners outside the building. Do not park in front of other people's houses, do not dry clothes, do not feed pets, etc. Then, when the project appoints a condominium person to take care of the project will inform the central regulations to the condominium juristic person further . Emphasis is placed on the safety of the homeowners. 7. Choose a house, a room decorated with a room.Depending on satisfaction and lifestyle of buyers Because each person who buys whether it's finished or an empty room. There must be some budget prepared is different price. Because the decorated room will tell you the design fee, the technician fee, and the furniture fee is complete. The empty room is an open room buyers have to decorate it all. “ If any project has a lot of decorated rooms.The average price for everything is lower. Let's say he buys a lot of tiles once. A thousand square meters and buy yourself 20 square meters, the price is already different. Wages are average" or if you have a budget,you can customize it yourself, but if not, choose a design that is unique. Unique style in this area, affordable price, interested in vacation homes.What customers like in the finished style is that they come in and don't want to do anything. You can move in right away, plus you can choose as well because before ordering decoration some projects will allow you to choose what kind of furniture to bring, such as floor tiles, wall colors.This point makes each room different. "As for people who buy empty rooms, decorate by themselves, they may get a lifestyle that is pleasing to the eye, unique," because you decide your own budget. Whatever you want, buy and decorate. But must also look at the details of the usable area as well. Plans, small details that need to be thought out and solved by yourself. Most importantly, you must be comfortable and happy. Who want to design their own nursing home, add to it, provide additional services, fast, free service at the construction office with knowledgeable instructions ready to give answers to customers. 8. Check before transferring the senior complex project upon completion is preparing to move in which is a matter of the project owner and the buyer who have to examine everything thoroughly whether what they built was correct according to plan. 9. Dr. Chayanat Sangmanee, executive director, jointly create condominium and senior complex projects, is there any solution? It's not the same machine work that has been pumped out. Some of the walls may be unevenly plastered, it looks good, no problem, then ask to transfer it.I can answer without analyzing anything.Teachers and civil servants of the GPF fund. It's a clear answer for who they do it for customers don't accept, there must be an answer, that is, the workmanship is not good only to be careful. Normally people doing projects and if there is a problem with the construction or will change anything, he will inform the customer first to discuss, for example, the tiles that we ordered are out of stock. no more production. The project will replace tiles with similar colors. Quality must not be lower than before or same as before. If you don't follow the contract, don't worry because the “Office of the Consumer Protection Board” has laws to protect it. When thinking of buying an allotment project, draw hopes and think about every detail. It must be the same as the sample room. Dr. Chayanat Sangmanee Executive Director senior project Public sector complex Analysis of strengths and weaknesses Problems and Obstacles (SWOT Analysis) Dr. Chayanat Sangmanee, Executive Director jointly developed condominium and senior complex projects strengths or weaknesses which is a result of internal factors. It is an advantage that arises from the environment in the company, such as financial strength. Production strength Human Resource Strengths Companies must leverage their strengths in formulating this marketing strategy. (Not yet disclosed) Weaknesses which result from internal factors. It is a problem or defect caused by various internal environments of the company which the company must find a way to achieve that wisdom (Not able to disclose information yet) Opportunities caused by external factors. It is a result of the company's external environment favoring or promoting the operations of the organization. Opportunities differ from strengths in that opportunities are the result of the external environment, whereas strengths are the result of the internal environment. A good marketer is always on the lookout for opportunities. Take advantage of that opportunity. (Not able to disclose information yet) in the project for members of the project that have needs “Board of Directors” to solve problems some of the things that happened in the Thai teacher and civil servant membership program. Threats caused by external factors. It is a limitation caused by the external environment. Which businesses need to adjust their marketing strategies accordingly and try to eliminate various obstacles that arise. (Not able to disclose information yet) Cooperative members have a lot of debt and do not have good financial management principles resulting in more debt burden making it difficult to manage. Marketing strategy it is a short-term action plan, 3-6 months, by searching for market information. Prepare sales channels Marketing Tools Prepare sales channels marketing tools by doing proactive testing specific to specific customer groups, including improving the image and quality of the project and the allocation of the work system of the project as the main. It consists of the following activities: • Prepare and install a small signpost to the project, size 60x60 cm. Installed at the front entrance of the project. Pass through villages to super roads and main roads. • Make a sign in front of the project, colored flags and striped flags to improve the landscape of the project. • Prepare a large billboard to advertise the project, amount xx points. • Improve the image of the project by adjusting the plot area to be beautiful as appropriate and improve the lighting system. Around the plot for sale including the area of the sales office building. • Preparing sales documents and providing sales tools. • Find a place to make a sales plan. • Providing temporary sales staff for each activity, number x persons. • Procurement of sales support equipment such as vehicles and equipment. • Presented to the president of the savings cooperative teachers and the provincial waterworks authority and the provincial electricity authority and the police savings cooperative and the Nakhon Pathom Provincial Savings Cooperative who have already made the MOU. Certify the project and open for reservations for members who reserve the right to move in. • Open for viewing of the model house and the project area. The real location, the real atmosphere of the project. • Introducing project products by professional speakers and national professional PRs. • Introducing personnel and advisory committees. Nationally renowned medical field. • Send news about project booking. Let the public know send news to the people who have reserved their rights with government agencies every province, every organization for supporting the preparation of this project. Sales strategy sales are organized into sales by a team of professionals with national experience. Direct sales and sales through agents direct sales will be used to sell on the internet and to set up sales booths at various events, including setting up sales points at the main target groups to present townhouse projects beautiful detached house. There are many interesting types to choose from vacation homes. For the target group of sales through agents (not yet disclosed), marketing plans because in the initial stage there is no model home for customers to visit will use the method of selling land and allowing customers to choose a house design as we have selected by providing a beautiful and suitable house design such as prefab house energy saving home by emphasizing the mo request cooperation with government agencies or the private sector in order to organize various events, be happy, worth the investment welcoming ASEAN AEC tourism. Thailand is the most live able place in the world. Both society and culture, food, simple living It is attractive to foreigners as an alternative to other nationalities both Europe and Russia and the Middle East. This is very interesting to invest in real estate in Mae Taeng District, Chiang Mai Province, Phetchabun and Nakhon Pathom projects, senior complex projects suitable for service decisions at this time. The important point is that Thailand is the most suitable country for foreigners to live after retirement compared to countries around the world considering economic conditions and lifestyle. The survey found 3 reasons why Thailand is the most suitable place to live for foreigners after retirement. The following is the decision to use the service. To take care of the patient or father and mother or various kindergarteners must be sensitive in making decisions. Consumers have to decide together with many people. Therefore, the collective behavior must be used in coordinating with Dr. Chayanut Sangmanee, Executive Director, to develop condominium and senior complex projects. We have a good service strategy and experience. In providing services for 20 years in the career of taking care of the elderly in the name of Ban Thong Thip and co-managing the project and our entire management team has a long experience in occupation and has been immensely successful.