Situation Analysis (SWOT Analysis) Strength Dr. Chayanat Sangmanee Executive Director Senior Complex Project, Public Sector, Private Sector.

Situation Analysis (SWOT Analysis) Strength 1. Knowledgeable executives and experience in real estate and taking good care of the elderly and have been operating related businesses for a long time. 2. The production was supported by the government to make projects in state affairs with a definite list of customers and a definite distribution channel both within and outside the country. This can reduce the risk of real estate and service marketing. 3. Recognized for product quality from customers and spread the word until the business is sustainable both domestically and internationally and build a network of trade alliances to strengthen their own business 4. using domestic production costs This makes it possible to set a selling price that is cheaper than competitors in the same level in the market because it produces and sells itself, allowing quality control and effectively reduce operating costs. 5. The business uses the raw materials needed to produce housing estates. both new material quality Standard quality control 6. There is preparation to increase competitiveness. and continuously develop products with the potential of employees 7. The Company's brand is well known and accepted by both domestic and international consumers. because the company Maintain product production standards to be trusted by consumers all the time. Weakness 1. The business is operated in manual labor rather than machines. Makes production difficult to service member must use a large number of officers. 2. Most of the employees are labor-level employees. As a result, skill development takes a lot of time and requires a vocational training center. Operate and must be controlled by ministerial regulations in the work. 3. Project location There are competitors in investing in real estate in providing similar services. This causes limitations in terms of capacity expansion. Chance Elderly care service who has been with Thai people for a long time. And is a service profession that society respects that is popular with consumers customers all the time enable products and services to be able to sell services consistently: 1. The government has a policy to seriously promote small and medium real estate businesses. This makes it an opportunity to expand production all the time. 2. Dr. Chayanat Sangmanee, Executive Director jointly developed condominium and senior complex projects. Complex, various savings cooperatives that are interested and civil servants in the province takes a lot of interest in the project. Obstacle Condominium and senior complex projects. It is a very lucrative investment industry cause there are many competitors in the market. 1. Products that are easy to imitate. This makes it necessary for businesses to make a difference. Including creating awareness in brand to consumers. 2. Service techniques and construction workmanship of each manufacturer are not much different. This makes it difficult for consumers to differentiate the products. Customers have a lot of choices. 3. Elderly care services use high cost of care Therefore,the risk of using the service is reduced oreconomic volatility customers reduce expenses, reduce customers in bad economic conditions. Dr. Chayanat Sangmanee, Executive Director jointly developed condominium and senior complex projects together to make the best things for cooperative members. Dr. Chayanat Sangmanee Executive Director Senior Complex Project, Public Sector, Private Sector.